Culture Eats Strategy for Lunch - Part 2 - Who are we?

Published: Fri, 06/24/16

 
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Culture Eats Strategy for Lunch
Part 2 - Who are we? Establishing Program & Team Cornerstones

10 years ago one of my good friends Byron shared something life-changing in our adult Sunday school class. He shared a family crest he had developed with his family. It was pretty simple artistically speaking, but eternally powerful. His family had brainstormed and created 4 or 5 values that represented 'Who we are.' This provided the foundation for making decisions in the future - they just bounced them against their cornerstones. My family has adopted this same philosophy. We have an annual session where we brainstorm about who we are. I've attached the latest rendition of what we came up with. We keep it fun and sometimes even silly, so please understand the 'Dog-botherers' comment is an inside family joke and we love animals. :) 
Now we all know that if you try to focus on 10 or 20 things you will focus on nothing. So we then decide as a group on 4 or 5 of these values that will be our cornerstones. 
The more I talk to great coaches, the more I see this same type of process happening in great programs and teams. It starts with the coaches establishing the cornerstones of the program. But equally important is getting the buy-in from the team, so doing this type of brainstorming session with your team captains every year will establish your identity as a team. Here are some of the great ways I've seen this implemented:
  • Andres Montana - Learned from Bruce Brown at Proactive Coaching – Gather the coaches and 3 captains in preseason and define your Core Covenants – who are you going to be that season. Brainstorm by throwing words up on a board, then narrow it down to 2 or 3 that are going to define your team. Then you can order the livestrong-type bracelets that have those words on it. Check out Proactive Coaching’s guide to creating Core Covanants: First Steps to Building Successful Teams
  • Ken Stuursma's program core covenants – from Raising a modern day knight:
    1. Accept responsibility
    2. Lead courageously
    3. Reject passivity
    4. Expect a greater reward
  • Chris Stricker's program core covenants: CALI – Commitment, Accountability, Love, Integrity
  • Drew Maddux has Manhood Mondays – every Monday during the season they have different coaches and players create a shield with 4 parts to share with the team
    1. Tell a childhood story that defined them
    2. Tell a recent story that defines them
    3. How does the public view them
    4. Who their private self is
  • Rob Elwood's team have 2 cornerstones:
    1. Gratitude - We thank our parents, the referees, our coaches, our teammates
    2. Be organized, everything has a place
  • John O’Sullivan - Great teams don’t have rules – great teams have standards.  Rules are meant to be broken – standards are expectations that the team agrees upon and holds each other accountable to.
In his book Inside-out Coaching Joe Ehrmann shares the goal: ‘Be a transformational coach rather than a transactional coach.' It starts with your cornerstones. 

I am compiling a list of team cornerstones - I would love to add yours, please share them with me, just reply to this email with yours. And if you have a team crest or bracelets I would love to see a picture of them, Thanks!
 
Next week we'll dive into ways to build a positive environment that is contagious.
  1. Team first - Link to post
  2. Team Cornerstones
  3. Positive Environment
  4. Recognition & Rewards
  5. Captains
  6. Parents
  7. Building Trust
  8. Seek First to Understand
  9. Coaching your own kid
  10. Perspective & Giving Back
 
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WYC 083 – Youth Baseball – Troy Silva talks 9 Innings of Hitting
Troy Silva is the author of the #1 bestselling book on Amazon & iTunes for coaching baseball – 9 Innings of Hitting. Troy spends his days coaching baseball at Rijo Athletics in the Seattle area. Troy has spent his life playing and coaching baseball, including being drafted by the Cleveland Indians in 1997 and playing 6 years of professional baseball. Troy is married and has 3 beautiful children.
Go to Podcast Episode
 
 
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Make winning the right way your habit starting today,
​Craig
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Craig Haworth is the founder of Winning Youth Coaching, a site dedicated to helping coaches and parents make youth sports an awesome experience for the youth and the parents.  He interviews coaches from around the world and posts them on his podcast, which currently has over 80 interviews and has been downloaded over 75,000 times. He writes a weekly note to coaches and parents. He is married to his high-school sweetheart and they share the blessing of 3 children and live in Franklin, TN. You can sign-up for his weekly note here, find him on twitter at @craighaworth1, or visit his website winningyouthcoaching.com.
"It is easier to build strong children than to repair broken men"
- Frederick Douglass